About was founded in 2018 but the idea exploded into my mind back in 2017 when I moved from my hometown of Flin Flon, Manitoba, Canada to Kelowna, BC, Canada. I went from -40 degree winters where ice fishing, skidooing, boating, hockey and golf dominated, to perhaps one of the greatest natural playgrounds in the world, Kelowna, BC. Instantly I was amazed by all the possibilities and potential for amazing outdoor activities. From trail running and rock climbing to kayaking and skiing, I wanted to do it all. 

Turns out, you can do almost do it all alone, but it's much more fun when you do these activities with friends. Good friends, new friends, old friends and actually "old" friends, being with likeminded, adventurous people makes everything so much better. You meet a lot of people in your everyday life but I've always found the best way to make "best" friends is through sport and activity. So, was born! is still growing, expanding, adding, changing, removing and backtracking so be patient as we take off and if you don't like something, tell us! I built this platform for all of you so I want YOUR INPUT! 

Happy adventuring all!


Jace Anderson

About Jace

Jace Anderson was born in Flin Flon, Manitoba where he grew up playing as many sports as the north had to offer. After giving up the professional hockey playing dream, he received his B.Comm in Marketing from the University of Saskatchewan and headed west after a quick stint back home. Now based in Kelowna, BC, you will likely find Jace outside, adventuring, squeezing every last bit of sunlight out of the day!